Privacy Policy - Purple Nest Design

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.purplenestdesign.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

• Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies help the Site remember your actions and preferences, including items placed in your shopping cart.

• Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

Purple Nest Design’s website uses cookies and related technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages via SMS.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:

• name

• billing address

• shipping address

• payment information (including credit card numbers)

• email address

• phone number

We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Communicate with you

• Screen orders for potential risk or fraud

• Provide customer support

• Send updates about orders, products, or services

• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, including SMS notifications if you have opted in.

We use the Device Information that we collect to help screen for potential risk and fraud (in particular your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of marketing and advertising campaigns).

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SMS Communications

If you opt in to receive SMS communications from Purple Nest Design, we may send you messages regarding:

• order updates

• promotional offers

• cart reminders

• marketing communications

SMS consent and opt-in data are used solely for the purpose of communicating with you via text messaging.

Text messaging originator opt-in data and consent will not be shared with any third parties.

You may opt out of SMS communications at any time by following the unsubscribe instructions provided in the message.

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Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example:

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy

We also use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or otherwise protect our rights.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

Facebook
https://www.facebook.com/settings/?tab=ads

Google
https://www.google.com/settings/ads/anonymous

Bing
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of some services by visiting the Digital Advertising Alliance opt-out portal:

http://optout.aboutads.info/

Location Tracking and Location-Based Services

Our Site may collect general location information such as your IP address in order to help detect fraud, improve website performance, and better understand where visitors are accessing the Site from. This information may also help us provide relevant services such as localized shipping or analytics.

Purple Nest Design does not use precise GPS location tracking through the Site.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

If you would like to exercise this right, please contact us using the information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise pursue our legitimate business interests listed above.

Please note that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at:

Purple Nest Design
Email:  hello@purplenestdesign.com