Elizabeth Seder, the founder of Purple Nest Design, first envisioned the brand nearly 20 years ago. The idea struck her unexpectedly while sitting on a park bench in beautiful San Francisco a moment of inspiration that sparked a dream.

But building a business that imports uniquely handcrafted pieces from around the world is no small feat. Life, as it often does, had its own plans. There were bills to pay, a career to pursue, and eventually, a family to nurture. Elizabeth went on to marry and raise three incredible children who became her focus for many years.